In today’s competitive labor market, offering great benefits is no longer enough to attract and retain top talent. Employees also need to understand and appreciate the value of their benefits, and too often, that’s where companies fall short.

Clear, proactive benefits communication can be the difference between employees who feel supported and those who feel disengaged or frustrated. At e3 Benefit, we’ve seen firsthand how effective communication strategies drive higher enrollment, increase satisfaction, and improve retention across organizations of all sizes.

Below, we’ll explore why benefits communication matters and how you can prioritize it in your company.

Why Benefits Communication Is So Important

Even when employers invest in comprehensive health insurance, voluntary benefits, and retirement plans, many employees don’t fully understand:

  • What’s available to them
  • How to access it
  • Why it matters for their well-being and financial security

According to a recent study by LIMRA, 46% of employees say they don’t fully understand their benefits. This knowledge gap can have serious consequences:

  • Lower enrollment in valuable plans
  • Missed opportunities for preventive care or financial wellness
  • Frustration that erodes trust in the employer

Ultimately, poor benefits communication can make employees feel undervalued and prompt them to look elsewhere for a company that will more effectively support their needs.

How Great Communication Supports Retention

When employees feel informed and empowered to make smart choices, they’re more likely to see their benefits as a meaningful part of their compensation. Here’s how clear communication directly contributes to retention:

  • Clarity Builds Confidence: When employees know exactly what’s covered, what it costs, and how to enroll, they’re more confident in their choices—and less likely to second-guess their employer’s commitment to their well-being.
  • Education Increases Perceived Value: Benefits can be complex. By proactively educating employees through one-on-one support, webinars, and clear materials, companies help employees recognize the true value of their plans.
  • Personal Support Reduces Stress: Navigating benefits can be stressful, especially during life changes. High-touch support reassures employees they aren’t alone, improving satisfaction and loyalty.
  • Trust Creates Loyalty: When companies invest in benefits education, they signal that employees matter. This trust translates to higher engagement and stronger retention over time.

Best Practices for Improving Your Benefits Communication

Whether you’re preparing for open enrollment or simply looking to improve year-round communication, here are a few tips:

  • Start Early: Don’t wait until the last minute—give employees time to digest information and ask questions.
  • Use Multiple Channels: Email, printed guides, videos, live webinars, and one-on-one counseling each reach different learning styles.
  • Simplify the Language: Avoid jargon wherever possible. Clear, plain language helps employees feel confident.
  • Offer Personalized Support: Nothing replaces the value of a knowledgeable benefits counselor who can guide employees through their options.

How e3 Benefit Can Help

At e3 Benefit, we combine high-tech enrollment solutions with a high-touch approach that gives employees the clarity and support they deserve. Our licensed benefits counselors:

  • Meet individually with employees to answer questions
  • Provide clear, customized enrollment materials
  • Help employees understand and appreciate every option

When your employees feel informed and cared for, they’re more likely to stay and thrive.

Ready to see how better communication can transform your benefits experience? Contact us today to learn more.